client: Atiyeh Bros., Inc.

project: Marketing Consultation and Marketing Material Development

cause: Contacted Timm initially to conduct a marketing communications audit. That led
to a revised marketing strategy, a portion of which has been implemented by Atiyeh Bros.’ existing agency. Since then, Atiyeh Bros. has called on us to develop a home show booth
and create new printed materials including brochures, coupons, and new rug tags.

effect: Marketing review resulted in a new tagline: “Experience the Atiyeh Difference”.
New booth was first used at the 2004 Home Improvement and Remodeling Show. New
printed materials have a more sophisticated look, reflecting a brand image deserving
of a 105-year old Oriental rug importer.