client: Blue Valley Automation / Automation Partners

project: Logo, Identity Package, Website Development, Public Relations

cause: Contacted us for ID development and an integrated communication strategy in order
to launch the company with materials and brand in hand.

effect: What started as one identity evolved into two. Blue Valley Automation not only needed
an ID package, but so did its exclusive sales force, Automation Partners. We teamed up with a local designer to develop BVA’s identity package which included business cards, folders, sales sheets, letterhead and envelopes. Once these materials were established, we incorporated Automation Partners using text as a small, yet noticeable differentiator, allowing for the overall BVA brand to shine through. This method not only saved on design costs but printing costs as well. The end result? Two companies with one brand and for the dollars a startup could handle.