client: NOFMA: The Wood Flooring Manufacturers Association

project: Integrated Marketing Communications

cause: A client since 2002, NOFMA utilizes our full realm of services, including
marketing, advertising, public relations, and yes, even Association Management.

effect: “If it’s not NOFMA, it’s not certified.” We have helped NOFMA carry this
message into the hardwood flooring industry and consumer markets through
a combination of branding efforts. This included the creation of new marketing
materials, a website re-design, and ongoing public relations and advertising
campaigns. Our goal to raise awareness of the association’s role in the industry,
as well as support the general interest of the larger wood community, has resulted
in hundreds of articles and mentions in both trade and consumer publications.